MINI COUNTRYMAN

ADD INSPIRATION




For the launch of the new MINI Countryman and MINI Countryman PHEVwe developed a 360 campaign centred around the claim of 'Add Inspiration.'
As the MINI for adventurers this campaign for the creative class tapped into a hunger for inspiration and creativity.
















Agency 
Jung von Matt/ Spree
Creative Director 
Christof Deutscher, Marc Isken

Copy Writers 
Harvey Wilks, Sarah Buggle, Holly Attrill

Art Directors 
João Peixoto, Jil Leister

Photographer 
Alex Rank