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Bmw x Nick Knight

AGENCY
JUNG VON MATT

PRODUCTION
SHOWSTUDIO

PHOTOGRAPHER
NICK KNIGHT

EXECUTIVE CREATIVE DIRECTOR
TIMM WAGNER

ART DIRECTOR
JIL LEISTER

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For the launch of the new BMW i7, Knight was invited to create a set of images of the car that represent the concept of Forwardism, the joy of seeing and feeling the future before it has been created. Forwardism is about continually challenging convention to push for a better tomorrow. So naturally, Knight was in his element when he took on the challenge.


                       The result of this photo shoot is an expressive and explorative body of art that turns our viewing habits upside down. It pulls us into a world of new possibilities and emotions. Daring, playful and thought-provoking, it bears the signature that Knight has come to own over the years. 

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