Mercedes-Benz
Grow Up
AGENCY
ANTONI
EXECUTIVE CREATIVE DIRECTOR
MATTHIAS SCHMIDT,MARTIN PROSS
CREATIVE DIRECTOR DIGITAL
VEIT MOELLER, THOMAS HEINZ
ART DIRECTOR DIGITAL SOL OH
COPYWRITER SEBASTIAN LYMAN
HEAD OF DIGITAL DESIGN NUNO MARCELINO
CRATIVE DIRECTOR DESIGN
MARCEL KREMPIN
ART DIRECTOR DESIGN
JIL LEISTER
With more than 100 moving-image sequences and over 90 lifestyle and product images, stories of a new generation the campaign focuses on people caught between the coolness of adolescence and the squareness of adulthood who embodythe attitude to life of the new compacts.
For the brand it was more than just a major campaign about model series. It was a further move forward by the brand as a whole towards more modernity and progressivism across the entire brand identity of Mercedes-Benz.
For the brand it was more than just a major campaign about model series. It was a further move forward by the brand as a whole towards more modernity and progressivism across the entire brand identity of Mercedes-Benz.