Mini Countryman
Add Inspiration

 AGENCY
JUNG VON MATT/ SPREE
CREATIVE DIRECTOR
CHRISTOF DEUTSCHER, MARC ISKEN
COPY
HARVEY WILKS, SARAH BUGGLE, HOLLY ATTRILL
ART DIRECTION
JOÃO PEIXOTO, JIL LEISTER
PHOTOGRAPHER 

ALEX RANK

Photographer
Alex Rank





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For the launch of the new Mini Countryman and Mini Countryman PHEV, we developed a 360 campaign centred around the claim of 'Add Inspiration.'
As the MINI for adventurers this campaign for the creative class tapped into a hunger for inspiration and creativity.


                                       As the MINI crafted for adventurers, the Countryman speaks directly to a creative class that’s always looking for what’s next - new places, new ideas, new energy. This campaign tapped into that hunger for inspiration and the desire to break routine, turning every journey into a creative spark.

From striking visuals to immersive storytelling, every touchpoint invited people to see the world not just as a backdrop, but as a source of ideas waiting to be discovered. Whether powered by traditional drive or the electrifying efficiency of the PHEV, the new Countryman embodies the spirit of exploration with a modern, mindful edge.


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