Nike - Like a Lioness
AGENCY
WIEDEN + KENNEDY LONDON

CLIENT
NIKE

CREATIVE DIRECTOR
JOE BRUCE

CREATIVES
CHAE YEONG SEO, MIRIAM PICK, JIL LEISTER

DESIGN
JUSTIN HALLSTROM, ANANYA MOHAN, JOSH KNIGHT

DIRECTOR
SOPHIA RAY

PRODUCTION
ACADEMY FILM





Despite recent record-setting attendance and improving coverage,women’s football still doesn’t get the attention and cred it’s earned. With Nike, we've created a campaign that brings WWC to the center of attention and hypes culture with Lionesses.

To be ‘Like a Lioness’ means to celebrate self-expression.

Big up your people aim higher than ever and hold the door open when you get there.







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