Nike
Like a Lioness
AGENCY
WIEDEN + KENNEDY LONDON
CLIENT
NIKE
CREATIVE DIRECTOR
JOE BRUCE
CREATIVES
CHAE YEONG SEO, MIRIAM PICK, JIL LEISTER
DESIGN
JUSTIN HALLSTROM, ANANYA MOHAN, JOSH KNIGHT
DIRECTORSOPHIA RAY
PRODUCTION
ACADEMY FILM
Despite recent record-setting attendance and improving coverage,women’s football still doesn’t get the attention and cred it’s earned. With Nike, we've created a campaign that brings WWC to the center of attention and hypes culture with Lionesses.
To be ‘Like a Lioness’ means to celebrate self-expression.
Big up your people aim higher than ever and hold the door open when you get there.
Big up your people aim higher than ever and hold the door open when you get there.